Social media is changing rapidly. Internet marketing changes daily, but big changes occur in the online landscape about every 3-5 years.
In the last year a new social media site sprung up that caught a lot of people’s attention. It’s called Pinterest.
The concept is simple. Users “pin” images and have the opportunity to write a little commentary about the images they pin on their “pinboards”. Their pins link to the content on another website. Pinterest users are more likely to make buying decisions than Facebook users.
On another note, LinkedIn is perhaps the best business-to-business social networking tool online. A survey shows that 30% of B2Bs see LinkedIn as a top marketing priority. Another 20% consider their company blog to be essential. Again, any surprises there?
If you’ve not put your business into the social media arena, now is the time. Scope out which social networks offer you the best opportunity for a positive return on investment and time. If your site is highly visual, Pinterest may very well hold the keys to your success.
If you are a business that is more geared around offering services to other businesses or need to gain access to decision makers, LinkedIn has a lot to offer.
Social media may not be for every business, but it is a good way to meet new prospects and develop relationships for your future business if a concerted effort is made.
A strong call to action is a very important component of your Online Marketing. If you don’t ask your prospect to take action, they might notice but they may not take any action. You have to let them know what you want them to do and when to do it.
Here are five dynamic ways to use a good call to action.
- Landing pages – You’ve developed a great page that describes your product well, includes photos and maybe even a video. But does it have a call to action? A strong call to action will increase conversions.
- Anchor text – Does your anchor text motivate people to click or does it just provide some keyword-based bland text for Search Optimisation effect? Nothing wrong with SEO, but give it a call to action.
- Meta descriptions – Your meta descriptions will appear in the Search Engine Results Page as search snippets, what I call the “Google Blurb”. Do they motivate searchers to click on your page? If they were strong calls to action they would!
- Facebook posts – Facebook is a fantastic marketing tool. It’s a given for any company / brand to use and post, but do any of your posts include a call to action? Make people click the link. Tell them to do it!
- Tweets – Twitter like Facebook is powerful, but many marketers miss opportunities is to include a link without a strong call to action. Do it!
- Your AdWords ads – Want people to click your ads? Give them a strong call to action and they will click.
Take control of your online marketing with calls to action. They get people where you want them to go.
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I can see how a business or brand would think so. There is so much to think about. You have to build a website, no easy task given the rapid changes in coding, devices and modern user design techniques. Once your site is built you then have to promote your website.
You have to come up with a search engine marketing strategy factoring in the most up to date search engine optimisation techniques coupled with intelligent understanding and interpretation of Google Analytics and your server/hosting metrics. You’ll perhaps need a Google AdWords advertising strategy, and put together a social media marketing plan. You may need a video marketing plan, an e-mail marketing plan, and even a display advertising plan in some niches. There really is a lot to think about.
While there is a great deal to think about when you embark upon an Internet marketing venture, it isn’t as difficult as it seems. There are some things that are actually easier online than off line. For instance, there is a lot that you can measure online that measuring off line is unheard of.
A good Internet marketing plan starts with research. In your research you should include some time to study your competition. Learn what the movers in your niche are up to. Not that you’ll follow them, but it helps to know what others have done and are doing in your industry. You may find some things that you like that you want to emulate while tossing out other strategies that don’t fit in with your goals and mission.
When you start with research you will eliminate a lot of your options. Taking items off the table that don’t belong there is a good way to narrow your focus and research can help you do that. Build your online marketing plan on solid research and it gets easier.
Using a Social network to talk about their innovations VW Brazil created an entire microsite on YouTube (often called a YouTube “takeover”)
Users can interact with the site, get to know the cars and share with their own Social Media channels.
Social Media Marketing at its very best!
Here’s a great piece of digital work from Telecom New Zealand
They cleverly matched the wheels landing point with popular culture viral videos.
As we all know video chews through your broadband like topsy.
Great share button placement, clean layout.
A great bit of digital work, my only criticism is the landing page from this work is clutered and would not lend itself well to conversion.
The Instagram Icon camera!
This concept design comes from an Italian design studio ADR
They thought about the Instagram icon becoming a real life digital instant film camera
Here are the specifications.
- 16 GB mass storage
- Wifi and Bluetooth
- 4:3 touchscreen
- 2 main lens, first for main capture, second for 3D filters, webcam applications and QR Code capturing
- Optical zoom
- Led Flash
- Internal printer to make your Instagram photos real
- Paper cartridge with Instagram Paper Sheets
- Dedicated 4 colors ink tanks
- InstaOs 1.0, which put together Facebook and Instagram App feature
Now when can I buy one!
More Images here.