Hotmix

Introducing Airtime

My initial impressions of Airtime.com was that it’s just Chat Roulette for Facebook!

However, I began to get excited about this new application.

The potential for direct, random communication with people around the world to share ideas and thoughts inspires me. We now live in a world of instant information and rapid communications, Airtime compliments this.

I started to think about the marketing possibilities of this medium. I did a few tests and this is what I found in a one hour Airtime session:

95% of users were male
1% female
4% Blank / inanimate fields

I then began to experiment with an old Coke commercial 9/10 will watch a 30sec YouTube video.

Only 2/5 will watch this 1min long YouTube ad http://youtu.be/m1NeogMh1JI

So the question is how do you Airtime for business? If you are or represent a youth product, I really do think that this channel ought to be considered as part of your Strategy in an imaginative way, showcase a product or service, show your YouTube ad. The possibilities are endless.

Watch this space!